POSTED: February 14th, 2011 | AUTHOR: Lee Mikles
During the dot com days, the phrase ‘content is king’ was the rallying cry as companies filled websites up with content in an attempt to attract ‘eyeballs’, which would turn into page views, ad impressions and a super IPO. The quality of the content took a back seat to the...
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POSTED: January 21st, 2011 | AUTHOR: Lee Mikles
Apple is running the countdown to the download of its 10 billionth app. No matter how you slice it, thats a lot of Angry Birds, red balls and bumps. The average iOS user (apple now lumps iphone/ipad/itouch under the iOS grouping) is reported to have downloaded over 60 apps! Combine...
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POSTED: January 12th, 2011 | AUTHOR: Patrick Callahan
This morning’s NPR piece about “Pod-busting” Ads caught my ear as I’m always interested in ways advertisers are integrating themselves more into subtle ways of promoting their goods and services. The story highlighted “commercials that look like a show” and commercials that have the stars from the show. The piece...
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