B’More AMA in the PM: How To Deliver Value Through Social Media
How do you make your advertising message stand out in today’s marketplace? In the past, we’ve been able to control the media and the message. But now with the advent of social networking sites, like Twitter, Facebook and others, consumers have become an active participant in our marketing message. Brands must to learn how to interact with your customers through the new world of social media and deliver value to participate in these conversations with consumers.
Register Now at Baltimore AMA
Date: December 8, 2010
Time: 6:00 – 8:00 p.m.
Join the Baltimore Chapter of the AMA and our guests, Lee Mikles and Patrick Callahan of the Archer Group, an interactive agency that manages the interactive strategy for great brands such as JP Morgan Chase, Wawa, United Airlines, Appleton Rum and others. Social marketing isn’t merely a new channel, it’s a new approach to marketing. Social marketing requires a fresh look at a company’s voice, who does the talking and how to deal with problems before they turn into front-page crises. Are you prepared for this new frontier?
Key Take-Aways include:
- How to engage in successful conversations with consumers instead of one-way ‘pitches’
- Understanding the key criteria of user defined value
- Examples of companies, large and small, who are delivering value through social marketing
- How a company should build a team to manage these conversations
- How to correctly (and incorrectly) put out social media fires before they get out of control.
Costs:
Student AMA Members $25
Professional AMA Members $30
Student Non-Members $30
Professional Non-Members $45
Location:
Pratt Street Alehouse
206 W. Pratt St.
Baltimore, MD 21201
http://www.prattstreetalehouse.com/
Phone: 410-244-8900
Parking Info: Street parking and parking lots nearby
