Content is no longer King. Curating Content is King.
POSTED: February 14th, 2011 | AUTHOR: Lee Mikles
During the dot com days, the phrase ‘content is king’ was the rallying cry as companies filled websites up with content in an attempt to attract ‘eyeballs’, which would turn into page views, ad impressions and a super IPO. The quality of the content took a back seat to the quantity of the content.
Today, we get our content from a fire hose. Google or Bing any question and expect thousands of pages in the search results. People can create their own content through blogging services like Tumblr or Posterous with a few clicks. If ‘Content is King’, we have a lot of Kings.
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